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Intelligent Telemarketing

If  your services entail detailed consultation with your clients, developing bespoke solutions to fir individual situations, requiring long lead times and and good relationship building skills, then consultative telemarketing is a vital part of the mix. Not the sort of telemarketing that parrots from a script , but a meaningful dialog with a knowledgeable person.

However these days with mobile-working, home-working, voicemail and good gatekeeping reaching key decision-makers at their desks at just the right time is become just too `hit and miss'  to be effective.

The answer ? Better targeting , more detailed research of prospects, combining sources of information, joined up communications, resulting less waste , and in fewer but better calls.

All our telemarketers are also account managers and they take ownership of the campaigns they run, thinking hard about who what approach to adopt , what issues to raise.

Crucial to all campaign is understanding buyer behaviour in your market , and integrating telemarketing with other elements of the mix, to maximise the return on investment. 

 

Leads from Website Visitors

You probably already have an Enquiry Form or free downloads on your website to capture visitors, but do you know that only 3% of people will use these ?  The remaining 97% of visitors will wander off to look at your competitors sites without you identifying who they are - yet they are shopping for your services !  Now , using Noesis analytics we are able to identify these visitors and capture them as a prospect - nifty or what!


Effective Email Marketing

The problem with email marketing is much the same as most telemarketing ( not ours of course)- too much, too random, not thought out enough, not followed up properly.

We have a range of tools to make email marketing more effective, including call backs to respondents, tracking of email opens,  permission based lists and copywriting . 


Social Media Marketing

As if we didn't have enough to keep up with already ! ( Speaking to the Baby Boomers and Generation X here - not Gen Y's as you lot invented this stuff and have grown up with it ) Linked-in , Facebook, YouTube and Twitter all have their place in modern marketing , and we have various tools to help you use these to generate leads for your business.

  

Event and Seminar Management

Finally, we have a small team who have a wealth of experience in planning and managing seminars, conferences and events for Solicitors , Accountants and professional service firms.

Our Services include:-

  • Venue search, negotiation and booking,
  • Booking speakers, if required.
  • Planning and arranging catering
  • Managing and following up invitations.
  • Secure attendance of key invitees and making sure
  • that they are introduced to the right people.
  • Following up event attendees to secure meetings with potential new clients.

We recognise that seminars and events are only partly about information dissemination. They are mostly an opportunity for networking and developing business contacts. Our service is geared towards making this part a success, and maximising the opportunities that arise.

 

"A valuable part of our team. PA deliver a consistent stream of candidates for our courses."
Ability Professional Training
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