About us

Prospect Ally was established in 2005, by experienced B2B marketing professionals with a commitment to helping businesses grow in the most practical way possible.   Located in Kent, our team has grown but we remain a personal, flexible business.  There is no `call centre’, we don’t have rows of people plugged into phones being monitored for call rates and duration, having to put their hands up of they want to pop to the loo!.

Without repeating the usual clichés, here’s what makes us unique:-

People :  Every client knows the person handling their campaign is an experienced mature business person with enough background and knowledge to engage at senior level. Structured training and coaching is provided to all our team members, who also take ownership over their own learning and development, acquiring skills in digital marketing and copywriting, to enhance the service they provide for clients.

Values: We don’t promise what can’t be delivered. We set out detailed targets and objectives at the start of every campaign and make it quite clear what you can expect us to achieve.

Marketing know-how.  B2B marketing techniques have changed dramatically in the last few years and it can be hard to keep up with the technology. However the fundamentals of WHY people buy and WHAT triggers the buying response are constant.  We put a great deal of thought and planning at the start of any campaign to develop a proposition and pilot it first before rolling out a campaign .

B2B Marketing Mix.  We don’t rely on just one channel to reach prospects. By integrating digital and email marketing with telemarketing we are able to provide an intelligent approach to B2B lead generation that reduces cost and yields a better result.

Cost.  By maintaining a low cost base ourselves, we aim to be able to structure a campaign to fit most SME’s budgets. Our pricing is competitive and transparent, and we don’t tie you into long-term contracts.